Nobody likes to be lied to, right? It just doesn’t feel good. It makes us ANGRY! And we get even angrier if we initially believed the lie. But when we do discover the truth, we go to great lengths to put the liar to shame.
Just like in The Office (an obsession, you say?), when Michael finds out that Dwight lied to him, he makes sure Dwight suffers the consequences:
It’s only fair, people.
But it’s not always easy to hold accountable a liar when we don’t know who the liar is or that we are even being lied to in the first place.
Allow me to explain. This cracked.com article lists the 16 most hilariously dishonest old school advertisements. Take a look. Just a few of them? A soap that washes away fat, cigarettes that cure asthma, and Ovaltine that will cure insomnia.
What’s the common denominator with all these ads?
Wouldn’t it be nice if we could “Scarlet Letter” those ad folks just like Michael did to Dwight?
Ohh, but it doesn’t matter, you say. Those are old school ads! We are much smarter these days, we’d never be fooled by those kinds of things. Ads are honest now.
Think again. The only thing RONNIE is falling in LOVE with is the MONEY (also, steroids perhaps?) he’s getting for that commercial. See, that’s what it’s all about…that’s what it’s always been about: $$$.
We are constantly being deceived by ads, but there’s no accountability for it. Whether it’s old school or new school, we’re being LIED to. But marketers have gotten smarter. They now know how to bury the lies so that we don’t easily detect them. Wouldn’t it be nice if companies were straight-up honest about their product? I found this site called False Advertising: A Gallery of Parody. It’s a gallery of what ads would be were they straightforward. Here’s a few:
Maybe one day, ads will be like this. Maybe one day. But for now, just be wary. Nobody likes to be lied to, right? Right.